A recent article pointed out that “past research has paid relatively little attention to the sources
of individuals’ moral philosophies from either a conceptual or an empirical standpoint” and …

In recent years, a wealth of literature has increased our understanding of cross-cultural
differences in advertising content. Abernethy and Franke (1996) point out a gap in literature …

States that in the present era of global marketing, as more companies enter international
markets, ethical problems are likely to increase. As companies and their managers deal with …

… Recently K-Mart has created three different types of stores—K-Mart, Big K, and Super K.
Similarly, Kroger has developed a new concept called the Signature store (in addition to the …

Past research studies on service failures and recovery have conceptualized “voice” in terms
of customers having an opportunity to air complaints after failures occur. In contrast, the …

WHEN AN INDIVIDUAL’S ACTION produces social and economic consequences that
cannot be estimated with certainty, risk is encountered. Risk averseness is defined as the …

… where k is an index for brands in the choice set. The base model is defined as the one that
includes all variables except the price terms. Four alternative models test our hypotheses …

This study proposes a model that explains the ethical behavior of automobile salespeople
in terms of their ethical perception, legal perception, method of compensation (commission-…

Today environmental protection is essential for people to make certain safe and rich existence.
Tracking necessities vary widely, rely on location, extending to specialized applications …

… Saccharin, cyclamate and aspartame are the first generation of the artificial sweeteners
followed by acesulfame‐K, sucralose, alitame and neotame which fall under the second …