RT Journal Article SR Electronic T1 Investing and Trading Consistency JF The Journal of Trading FD Institutional Investor Journals SP 12 OP 22 DO 10.3905/jot.2007.694825 VO 2 IS 4 A1 Robert Kissell A1 Roberto Malamut YR 2007 UL https://pm-research.com/content/2/4/12.abstract AB We introduce a framework to ensure consistency between the investment and trading decisions. We provide a methodology to determine the single “best execution” trading strategy given the goals and objectives of the fund. We show that the appropriate level of “risk aversion” for transaction cost optimization is equal to the Sharpe ratio of the fund. We demonstrate that an ultra aggressive strategy (e.g., principal bid) and ultra passive strategy (e.g., VWAP) may equivalent strategies (with respect to overall performance) and both of these strategies may in result in sub-par performance and decreased investor utility. Finally, we provide insight into the stock selection process and show that an initially optimal portfolio may in fact be suboptimal after accounting for transaction costs and that investors may be better off selecting an ex-ante suboptimal portfolio to improve long-run performanceTOPICS: Fundamental equity analysis, performance measurement, portfolio construction